Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to budgeting, customer retention, email communication, and many, many more. However, the rising number of privacy laws and the crackdown on third-party cookies has forced companies to rethink their data strategy. Although third-party data tracking won’t ever disappear entirely, companies will eventually have to change course and find new ways to obtain....

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