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In case you haven’t already heard, loyalty programs deliver outstanding financial returns to restaurants by motivating guests to visit more often and spend more on each visit. Simply put, if you want to maximize your restaurant’s revenue, you need loyalty.
However, when we talk about loyalty, we don’t mean the standard “buy five items, get one free” deal that comes along with a paper punch card. That was loyalty 1.0. Loyalty 2.0 delivers far greater ROI but is a more complex science. To be successful at it, you’ll need to address the following questions:
After you’ve determined your answers to the above, you can begin structuring your program. While loyalty may seem like a singular entity, it’s actually composed of three different pieces: core program, layered programs, and promotions. We define these three components as such:
Need more details on how to structure your loyalty program? Make sure you check out our on-demand webinar, “Choosing a Loyalty Program That’s Right for Your Brand.”
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