How to Capture More Consumer Spend + Drive Conversion | SMG’s Proprietary Research Identifies Behaviors and Barriers of Non-Purchasers

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As COVID-19 cases continue to decline across the country, more consumers are starting to feel comfortable shopping in-store again. And while e-commerce and digital sales will continue to grow long after the pandemic is over, the current increase in foot traffic is a great opportunity for retailers to provide the kind of experience that entices customers to spend more and come back. Because while there are many advantages to online shopping, a lot of people still prefer the in....

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