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A couple of months ago, an opinion article in the Los Angeles Times spurred a discussion about the use of incentives and rewards in the market research space. As a result, both the AAPOR and the ASA made a formal statement recognizing the value of incentives as a tool for encouraging people to respond to surveys. Among other points, they said that incentives pay for themselves in the long run AND improve response rates.
We’ve seen this first-hand in our work with market research clients. Researchers know that nonresponse threatens to “bias survey estimates” and weakens the data that is used for final insights. That’s why we work in close partnership with our clients in this space to make sure that they:
At the core of our work with the market research industry is an understanding that you must provide an equitable exchange between the researcher and respondent: valuable incentives for valuable time and opinions. Our deep knowledge of the incentives and rewards space – seasoned by a historical perspective and a constant drive to innovate – can help to create the perfect solution to garner successful results.
Here’s to a 2017 filled with success, innovations and engagement!
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