For marketers, there’s no bigger bet than a Super Bowl ad. This year, advertisers will reportedly pay $5.5 million for 30 seconds of airtime, a massive investment justified by an audience that’s many times larger than that of the next biggest live event. Not only is the audience huge, but it’s also tuning in largely to see ads it considers part of the event, not an interruption of it. The mass interest in Super Bowl advertising naturally translates into mass-media....

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