Your customers — let’s imagine that they spend less than five dollars in your store. That, on average, they’ll spend roughly three minutes while they’re there. You don’t know who they are, nor do you have any of their contact details — but you do know there are fewer of them coming in now than there were in the past. What are you going to do? How are you going to engage with them and keep them coming back? Those are the set of questions faced by Mike....

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