How the Age of Big Data is Changing Luxury Marketing

We work with several businesses that are marketing to high-end or affluent consumers, and like most marketers today, these luxury marketers are focused on two things: building their presence in the social media space and promoting their brands. Not to say that these goals aren’t important, but the preoccupation with channel and brand has blinded many to the huge opportunity they now have to discuss their brand with customers and prospects in new and more relevant ways....

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