In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a simple idea thought of by Chris Messina: the hashtag. Hashtags unify the endless noise that is expressed on social media. They allow fans from around the....

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