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“Loyalty marketing” is really just about making friends. Without a doubt, loyalty at its core is like a friendship; both sides offer up something of value, often more than the tangible product. Perhaps this is why the rise of social influencers is such a critical component of brand engagement tactics. Influencers create virtual friendships amongst millions of fans and followers. The landscape is evolving faster now than ever before; let’s dive into some key stats and....

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