How do you stand out in the crowded insurance market? It’s a question that brands across the world are asking themselves, including Scandinavian giant Tryg. The rise of comparison sites in the last 5 years has seen the industry often reduced to a single number: how much are your premiums versus competitors? However, the leading insurance providers are realizing that competing on price is just a race to the bottom. A sure-fire way to get lost among the pack and lose your ....

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