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Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a robust online presence.
As we deal with the fallout of the last year, Gartner notes that retailers may be turning to their existing audiences to increase sales instead of branching out to new markets. Again, this is a positive for the retail brands who’ve been forward....
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