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There’s one mode of transport that’s no stranger to the loyalty program. From frequent flyer miles to members’ only lounges, airline schemes are abundant, driving both profit and customer affinity.
But for on-the-ground transit operators, loyalty programs are few and far between. That’s a concern in an industry where a years-long decline in ridership has been greatly exacerbated by the pandemic.
It’s also an opportunity – operators who are....
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