How Promotions Can Help Your Brand Acquire Richer Zero-Party Customer Data

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Marketers want to collect more data to better personalize customer experiences, but it’s challenging due to regulatory and privacy issues. And that’s where zero-party data enters the picture.  As Google plans to block third-party cookies on its Chrome browser by the end of 2023, marketers are worried about how they will acquire meaningful data that will elevate the entire customer experience.  Because consumers give zero-party data voluntarily it makes it....

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