1. 42 views

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script? Chief marketing officers (CMOs) have faced an uphill battle delivering premium customer experiences while driving business in the last year. Not only do they have to keep up with the rapid pace of innovation and change, they also have to measure the impact their marketing efforts have on customer experience and acquisition. Only 29% of....

Recent Content