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Quidco, the UK’s number one cashback website and app, has run a very successful business for years. However, on mobile devices, it hasn’t always been able to provide rewards for some of the leading brands. To solve this challenge, two years ago, Button and Quidco partnered to advance beyond the mobile web, and begin to tap into the app economy–the fastest growing category of consumer spending. Flash forward to March 2017, Quidco updated its business strategy to not only be mobile-first, but ensure apps are a top strategic priority. It’s no surprise given almost half of UK ecommerce transactions take place on mobile devices. Quidco was faced with an opportunity and a challenge–they were finally ready expand their mobile commerce offerings and open up mobile app rewards to their 7 million members, but how?