Did you know that the number one reason for CRM failure is bad data? On average, every 30 minutes 120 business addresses change, 75 phone numbers change, 20 CEOs leave their jobs, and 30 new businesses are formed. (Source: D&B The Sales and Marketing Institute)
The Cost of Dirty Data
Inaccurate data also has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue.
According to Experian Research, the cost of bad....