Marketing has evolved - thankfully - from the days when everyone just thought of us as the brochures and tradeshows people. Nowadays, we're as likely to be focused on creating digital content that's worth sharing as we are putting a tradeshow sponsorship together, but all of it is data-driven. Marketing, while sometimes magical, is not this kind of magic. So what does it really mean for marketing to be data-driven? And how does marketing turn data "magically" into....

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