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With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? Although it may be easy to claim that these parts of your business work together like ‘peanut butter and jelly’, is there any truth to it? For the majority of businesses I would argue this is in fact a falsehood.
As a Product Marketing Specialist at Vidyard I know the struggle of sales and marketing alignment first-hand. First, let’s talk about why this struggle exists....
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