How Les Mills Grows its Zero-Party Database with Interactive Experiences

For over half a century, Les Mills has been on a mission to create a fitter planet. Yet rather than shaming people into fitness, its ethos is about helping people fall in love with activity and movement. However, the COVID-19 pandemic has meant treadmills have been turned off, spin bikes unplugged, and squat racks sit idly by accumulating dust. For some brands, disruption can become an opportunity, and Les Mills has been a pioneer of bringing its unique, fun, and high-energy workouts....

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