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Hospitality marketers are working hard to learn how to better utilize their customers’ data, and hotels are looking for smart ways to personalize their communication with customers, so they can keep them engaged before, during, and after their stay. Facing challenges like understaffing and the aftereffects of COVID-19, marketers are having to learn how to do more with less and could use a breath of fresh air. Up against issues on the point of personalization and data, they are looking....
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