In our first article, we described the four main redemption segments. We explained how their actual redemption behavior compared to their proposed behavior when they were surveyed pre-program launch. Some segments acted very similar to their self-reported behavior, while others did not.

This article shows the pro and cons of each segment and how to manage redemption behaviors effectively in your program.


Please contact us for a longer conversation on how to engage with each of these types of consumers, and how we can collaboratively build a program that sets you apart from the competition.

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