Achieving and maintaining customer loyalty is one of the biggest challenges of running a successful business in 2022. Consumer research shows that approximately 75% of buyers changed their shopping behavior over the past 12 months. In fact, more than 40% switched brands. And 39% changed retailers. The reasons for these shake ups are varied.Some consumers are simply exploring new options. Others are buying from organizations that offer better value for money. And some are starting to....

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