How Credit Unions are Trying to Win Back Members

Credit unions depend on face-to-face interactions to bring in new members. The pandemic has upended this model by limiting those opportunities and many credit unions have seen a dip in their membership growth. American Banker recently interviewed arrivia Chief Product Officer, Alan Josephs about this phenomenon and what credit unions can do to entice new members and engage existing ones. He shared how arrivia is working with a handful of financial institutions that want to....

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