The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake. The point of conversion should be looked at as the start of a long-term relationship with the customer. Immediately after a purchase is when the customer is the most engaged and excited about your brand. This is where conversion rate optimization (CRO) comes into play. If your site....

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