How Coach, JustFab and Walgreens personalize marketing on a 1:You level

Retail is one of the more advanced industries when it comes to personalization, with almost every retailer offering some degree of personalization to enhance the customer journey.  Gone are the days of delivering the same campaign to all of your customers, relying on inserting their name to personalize the experience. Today’s consumers demand more, and retailers understand the power of data-driven personalization and proper segmentation.  Consumers agree. In an ....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing