Last month I was a guest of personalization vendor Monetate at their customer Summit in Philadelphia. In her CEO keynote, Lucinda Duncalfe introduced a concept she calls the “Five Stages of Personalization.” In essence it’s a maturity model for marketers and e-commerce professionals looking to develop a personalized approach to how they engage with consumers. The five stages are: Level 1: Test – Optimization of web/e-mail/mobile experiences based on A/B....

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