How Chipotle Exemplifies the Power of Customer Loyalty During the Pandemic and Beyond

Pandemic or not, customer loyalty comes first at Chipotle. Chipotle’s digital sales exceeded $1 billion for fiscal 2019, marking a 90% increase from fiscal 2018. Earlier this year, the Chipotle Rewards loyalty program had about 8.5 million members. That figure is noteworthy since Chipotle Rewards didn’t launch until October 2018. At the time, CEO Brian Niccol said 2020 would be about more than increasing member enrollment. “In 2020, we will not only....

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