It’s no secret. Catalogs are evolving and one could argue the catalog plays a more meaningful role in the customer experience today than it has since the advent of online shopping. With this evolution comes a new role for the catalog as part of an ominchannel strategy. It serves a new purpose on the path to purchase and needs to deliver the one-to-one message consumers have come to expect in other channels. As Stacey Hawes noted in a recent post, the catalog should be used to &ldquo....

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