How Brands Are Rethinking Retail With Premium Loyalty Programs in 2021

Earning customer loyalty has gotten harder for retailers. Consider that nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before. COVID-19 has changed consumer behavior significantly in the past 11 months and, maybe, forever. The task of earning customer loyalty was challenging for retailers before the pandemic. Now, it’s become exponentially more difficult as consumers have seemingly infinite options. Finding....

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