How Branded Communities Make An Impact

Communities are formed organically and often. On average, a new community is created on reddit every 2.4 minutes and 1 billion people are participating in Facebook groups every month. While each community wants to thrive and stay active for long periods of time, some lead to predictable ghost towns. Branded communities, though different from purely organic communities, are an increasingly popular way for marketers and consumers to come together, resulting in greater engagement and brand....

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