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All brands vie to target customers with intelligent marketing, but a few get it right.  Imagine if at the height of the pandemic, after spending a week browsing for a bigger apartment to shift into, you come across your dream house through a Facebook ad—a classic scenario when you’ve been targeted with intelligent marketing. However, the opposite scenario would be receiving the same ad a week after you lost your job, and when you had no interest in looking for a new home. ....

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