According to our 2022 Customer Loyalty Data Study, less than one-third (32%) of loyal customers are members of loyalty programs. So, what can you do to incentivize more of your customers to join your loyalty program?  Seventy-one percent of consumers in 2021 belonged to traditional loyalty programs and most (68%) were members of one to four loyalty programs. But many don’t use the programs they’re in since 73% participate in only half of the ones they....

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