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Can a Data Management Platform (DMP) Accelerate Your Digital Marketing?
E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more commercial traffic moves online and more of that online traffic moves to mobile devices like phones and tablets (or phablets for the hopelessly indecisive), retailers are failing to fulfill the promise of big data. They are often unable....
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