How a Culture of Experimentation Can Lead to 4X Growth

Fun fact: Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships. And yet, only 4 out of 10 marketers view testing and experimentation as a critical success factor.  Those stats come from a recent Gartner report, “Chief Marketing Officers: Lead and Champion a Test-and-Learn Culture to Reach Your Marketing Goals.” And we not only agree with these findings, but we’ve also seen in our own....

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