The 2019 holiday season is in the rearview mirror, but I have two questions for you: Where did you do your holiday shopping? And why did you choose those stores? For me, all my holiday shopping was reduced to two distinct buckets: Who offered the lowest price and who were the brands I was already loyal to?   Build Your Customer Loyalty Throughout the Year The holidays are stressful for you as a retailer, but they’re also stressful for your customers. In large....

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