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UW Bothell site provides key audiences with everything that they need – and then some
Universities have become a mainstay of American society. For decades, they have been growing in size and scope. They are attracting an increasing quantity of students, faculty, investment – and attention. Today, they are in a unique position. They are having to work hard to project just the right image, and for that they need to have the right technologies in place – and that includes a Content Management Solution or CMS.
A case in point is the University of Washington, one of the fastest growing campuses in the nation. The school’s Bothell campus, located just north of Seattle, recently completed a major upgrade of its website, as well as the CMS platform that runs it.
“When I arrived here seven years ago,” explained Laura Mansfield, Director of Digital Communications, “we had about 1500 students, and today we have over 6000. We’ve added some 40 new degrees. Every year, we have thousands of visitors to our campus and millions of visitors to our website. So, we’ve undergone some tremendous growth.”
With growth comes growing pains, and the UW Bothell campus was no exception. Although they had a CMS in place to maintain their website, it hadn’t been updated in a number of years. And that was causing them some angst.
Emergence of CMS technology at UW Bothell Campus
“Bringing CMS to our campus in the first place was key,” noted Russell Burns, Senior Web Developer. It brought with it a number of capabilities including: