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The challenge of "big data" is well recognized as multi-faceted in terms of its Volume, Variety and Velocity, and SAS has had a roughly 35-year head start on the rest of the industry in dealing with it. Our solutions are dyed-in-the-wool to address the "3 V's" of big data, in addition to its variability and complexity. But the biggest reason that big data is such a challenge is that it's equally well recognized that ignoring big data is the highest risk of all....

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