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When Starbucks relaunched its loyalty program in April, it was met with some initial criticism.
Would it alienate existing core customers?
Would people understand it?
Would it really contribute to growth or would it backfire?
We had a different view on the Starbucks Rewards revamp back in March which you can read about here.
So, after almost nine months, how has the program done for Starbucks?
Starbucks Rewards is a Driver of Sales
Growth in the....
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