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Here’s a rundown of what brands should consider as they approach annual planning for the year ahead.
Remember the plan you wrote last year to execute in 2020? And when you had to throw it out in March and take on the year a week at a time? 2020 has obviously been a year of challenges that no one could have foreseen, but the good news is that things will get better. As 2021 approaches, the Federal Reserve is forecasting 4% GDP growth next year and 3% the following year.
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