Guarding the Gateway: AI’s Role in Detecting Loyalty Program Fraud

Loyalty programs have long been the cornerstone of customer retention strategies for brands. However, as these programs have proliferated, so have the tactics of bad actors trying to exploit them. With traditional methods falling short in identifying these fraudulent activities, AI emerges as the sentinel, guarding the sanctity of loyalty programs.   The Challenges Brands Face Financial Losses: Loyalty program manipulations aren’t just a minor annoyance; they translate....

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