It occurred to me recently that It had been a while since I’d seen a loyalty program that I would consider to be an “elegant” solution – one that’s effective and simple to use. Compound that with the fact that it was being applied to the nascent and, I would say, complex daily-deals sector, and I was / am doubly impressed. According to the Chicago Tribune Groupon began testing its rewards program in Philadelphia late last year in an attempt to turn their notoriously fickle customer base into....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing