It occurred to me recently that It had been a while since I’d seen a loyalty program that I would consider to be an “elegant” solution – one that’s effective and simple to use.
Compound that with the fact that it was being applied to the nascent and, I would say, complex daily-deals sector, and I was / am doubly impressed.
According to the Chicago Tribune Groupon began testing its rewards program in Philadelphia late last year in an attempt to turn their notoriously fickle customer base into....