Iris has been appointed as the global lead strategic and creative agency for beer brand Grolsch. The agency will be tasked with reigniting the brand and asserting it as a global beer icon. Iris’ remit is fully integrated, spanning from ATL with brand strategy and TV, OOH and Radio, to BTL with social and experiential.  The relationship has got off to a powerful start, with the agency quickly producing the first creative activation of  Grolsch’s new brand....

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