Everyone wants a deal. That statement seems true enough in today’s world. For instance, some of the hottest websites and stocks right now are Groupon, Living Social, and Yipit. Even if you don’t hit the web for a deal, I am sure that one shows up in your mail box at least once a week. For most of us, that mail piece either catches our eye or we toss it. But, for some, the intrusion becomes too much. Many ask: How did they know I have a newborn? Why is this....

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