Loyalty[1]: faithful adherence; faithfulness to commitments or obligations As a business owner, manager, or marketer, you want your customers to be loyal: to choose you over a competitor, and to return time and time again. Read through the definition of loyalty again and let it sink in. And consider from a customer’s perspective what you are asking for. And then ask yourself: am I giving customers enough good reasons to come back? Your own experience tells you that loyal....

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