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For more than 200 years, thoroughbreds have been racing at Goodwood Racecourse in West Sussex, England, about 60 miles from London. This iconic five-day race meeting is a customer attraction like no other for racing fans in England and throughout Europe.
Affectionately known as “Glorious Goodwood,” the internationally known race meeting attracts the best thoroughbreds in the world, the best owners, trainers, jockeys, and racing enthusiasts. Customer loyalty, customer engagement, and customer experience never found a better home than Goodwood.
Goodwood is well known for its excellent customer service, as it offers a variety of entertainment in all enclosures including live music, a choice of bars and restaurants to explore, and breathtaking views over the rolling countryside.
Longstanding prestigious races such as the Qipco Sussex Stakes and the Qipco Nassau Stakes highlight the five-day card. There is also the elegance of Ladies’ Day, which includes a chilled glass of Champagne or Pimm’s as part of what’s billed as the unique ‘Glorious’ experience.
This year’s Glorious Goodwood race meeting was held July 29-Aug. 2 and provided something for the young and old.
Some of the most influential and well-known figures in social history have graced the Richmond Lawn as members of Goodwood Racecourse–including sportsmen, statesmen, artists, diplomats, and Royalty.
Goodwood Racecourse offers a Goodwood Racecourse Membership. Members receive benefits such as: special early bird ticket booking for events, discounts, members’ only areas, social events, parties at Goodwood House, members’ only access to areas of the Goodwood Revival and Goodwood Festival of Speed, exclusive use of the members’ enclosure during racing’s top fixture, Glorious Goodwood, social trips to Europe and beyond, and members-only forums on Goodwood’s website.
The Breeders’ Cup, which launched at Hollywood Park in Inglewood, CA, in 1984, was a way to attract the best thoroughbreds in the world, along with the best jockeys, trainers, owners, and racing operations. It has achieved great success in the past 30 years and now many thoroughbred tracks in the U.S. are trying to implement special Big Event racing days to establish the same allure as the Breeders’ Cup.
Similarly, in England, Ireland, and France, particularly, high quality racing has been offered during race meetings that last only a few days up to a week to retain the elite level of competition.
Thoroughbred tracks in Europe and around the world are finding out that Big Event days, which include several top races, are a way to better engage, attract, and retain customers.
Glorious Goodwood has been doing this since 1802 and, for five days a year, there is no more engaging event for families and racing fans to experience.