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  The second in Kobie’s end-of-year predictions (big data, personalization, mobile, and channel convergence) got me thinking about The King and I, the famous Rodgers and Hammerstein musical and its iconic song. For those of you who don’t know it, the chorus goes like this:   Getting to know you, Getting to know all about you. Getting to like you, Getting to hope you like me. It’s amazing that these 20 words, written in 1951, do a better job encapsulating the goal of....

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