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If getting some marketing initiatives off the ground is one of the many to-do’s on your list, consider email marketing. Why? Despite the buzz around online advertising and social media, the return on investment for email marketing has been proven again and again by marketers in a number of industries, including restaurant and small retail. In fact, email experienced a huge resurgence alongside the widespread adoption of smartphones. The first thing that sixty-two percent of us do in the morning is check our phone for missed calls, text and voice messages, and yes, you guessed it, emails. So if you want to try email marketing, where do you start? In this post, we’ll cover two of the basics: choosing an email marketing solution and building your list. In a follow-up post, we’ll cover the essentials of planning and developing your email communications.
Choose a solution
You’ll find a wide range of email tools available to help you get started with email marketing. Free tools are out there, and popular. Free is a good price - until you bump up against their limitations. For example, some free tools only let you have a certain number of subscribers in your list before you have to upgrade to a paid version.
Does the email tool you’re considering do these things?