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Today, we're featuring a guest post from Dan Greenberg of Skipify.
When a customer makes a decision to purchase something, you have a very brief window of time where that decision is fresh in their mind. The longer you wait, and the more distractions that get in the way, the lower likelihood the purchase will happen.
Brick-and-mortar retailers have known this for a long time, and employ a number of sophisticated strategies aimed at making purchases easier....
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