Your customers spend more time online than ever. According to Pew Research, almost a third of adults say they are online almost constantly, flitting between devices throughout the day. Your customers, and your competitors' customers live in a digital world, generating two megabytes of customer data every second - a staggering 2.5 quintillion bytes of data every day. Marketers need to effectively leverage those data because your customers have high expectations.
If data science is to....