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Evaluation Analyzes Gift Card Ecommerce Offerings of 100 Top Merchants Today’s consumers demand great end-to-end experiences in store and online—and this expectation extends to gift cards as well. After all,according to a recent report from the National Retail Federation, gift cards have been the most requested holiday gift by consumers for the past 11 years. This bit of knowledge coupled with the fact that the gift card market is forecasted by Gartner to reach $160....

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